BRINGING THE SOUL BACK

BRINGING THE SOUL BACK

BRINGING THE SOUL BACK

The assignment
First Mission: Homage To Detroit

A Love Letter To Our Hometown Of Detroit

Short Film + Community Outreach

Throughout 2021, in partnership with Pepsi, we wrote a love letter to our hometown of Detroit through a year-long campaign called “Full of Detroit Soul.” The campaign featured a short film on what it means to be from Detroit, vignettes from amazing Detroit artists, and a music program where we gave 9 Detroit-based artists the opportunity to open up for Queen Naija, and all received a professional recording setup sponsored by JBL.

The assignment
First Mission: Homage To Detroit

A Love Letter To Our Hometown Of Detroit

Short Film + Community Outreach

Throughout 2021, in partnership with Pepsi, we wrote a love letter to our hometown of Detroit through a year-long campaign called “Full of Detroit Soul.” The campaign featured a short film on what it means to be from Detroit, vignettes from amazing Detroit artists, and a music program where we gave 9 Detroit-based artists the opportunity to open up for Queen Naija, and all received a professional recording setup sponsored by JBL.

The assignment
First Mission: Homage To Detroit

A Love Letter To Our Hometown Of Detroit

Short Film + Community Outreach

Throughout 2021, in partnership with Pepsi, we wrote a love letter to our hometown of Detroit through a year-long campaign called “Full of Detroit Soul.” The campaign featured a short film on what it means to be from Detroit, vignettes from amazing Detroit artists, and a music program where we gave 9 Detroit-based artists the opportunity to open up for Queen Naija, and all received a professional recording setup sponsored by JBL.

SEE THE WORK

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