[ scroll down ]

Web fusion

Web fusion


Global Head of Music Marketing AT SPOTIFY and FOUNDER OF


CREATIVE DIRECTOR extraordinaire

As creatives, we tend to find sanctuary in pixels and keyframes.

Hi, I’m Jay.

Thank you for stopping by, and I can’t wait to get to know you. To start, I’ll tell you a little about myself.

I’ve spent most of my life helping create things that inspire action. To me, marketing is simple: Express your core beliefs filtered through your unique culture, delivering authentic value to others. In 15 years of dedicated experience in the industry, I've donned many hats – from being an advertising executive to a musician, a trusted consultant, a Fractional CMO, and an invested mentor and that has always remained true. I’ve committed my career to that expression of belief, converting beliefs into fandom and bridging fandom to culture.


Throughout my journey, I've been fortunate to craft extraordinary campaigns for a remarkable lineup of esteemed brands. Some of these brands, whose stories I've had the pleasure of shaping, include household names such as Spotify, Dodge, Fiat, Jeep, Country Crock, Bertolli, JBL, Harman Kardon, McDonald's, NFL, Republic Records, Universal Records, Popsicle, and more.

My unwavering commitment to the marketing world has led me to consult with businesses, where I help them connect authentically with their target audiences while propelling their growth. And that’s earned me an array of prestigious awards along the way, including the illustrious Cannes Lions, Effies, Clios, and recognition in Ad Age's prestigious Creator 100.

Featured Work.
At the intersection of creativity and strategy, my work aims to showcase the how brands and cultural icons can authentically connect with fans. Each project reflects a mission to build relevance into funnel-busting creative, blending marketing expertise with cultural saavy. Let's explore these stories and envision what we can achieve together.
View Portfolio

I'll be your guide through the ever-evolving world of marketing and culture, bringing a unique range of services tailored to your individual needs. The experience I bring to bear on your project will sew meaningful connections between your brand and your audience.



Strategic frameworks to enhance brand visibility, market reach, and inform partnerships. Together, we’ll identify your consumers, why they like what they like, and how they’ll become huge fans of your brand.


Product Development

Expert advice on product development, from concept to market launch. We’ll identify competitors, test your brand and products with real consumers, and craft media-breaking, head-turning go-to-market strategies built to make a splash and gather as much data as possible.


User & Consumer Experience

Enhancing the overall customer experience through planning and execution. We’ll focus on understanding your customers' needs in your stores, on your platforms, and during your sign-ups. Your brand’s touchpoints will be delivered with intention and backed by data.


Brand & Creative

Establishing a tone of voice and mission that maintains a positive brand image. We’ll consider your audience, product, service, market, and competition to create a brand that stands out but never offends- unless you want it to.


But Wait, there's more... Services

Let's work together to elevate your brand with strategic insights, innovative approaches, and a deep understanding of market trends and cultural dynamics.

View full list of services
Hop in, we're

Bridging mainstream
culture with
innovative marketing

...ready to do this?


I can’t turn your daughter’s home-recorded demo tape into a multi-platinum album in two weeks, but I can certainly help build a solid brand in record time. Whether you want to pick my brain, leverage my experience, or hire me as part of your team, I’m here to help. Drop me a line, and we’ll talk soon.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.