continue to scrOll to learn all there is to know about jay. from his career, to his personal growth, he's crafted a career worth reading about.



Jay Norman is a seasoned creative leader and co-founder with a 15-year track record in crafting marketing campaigns that connect culture with genuine human emotions. Currently the Global Head of Music Marketing at Spotify, Jay has built a career marked by impactful collaborations with international brands, organizations, and artists.

Throughout his agency career, Jay has led campaigns and content for a range of well-known brands, including Dodge, Fiat, Jeep, Country Crock, Bertolli, JBL, Harman Kardon, McDonald's, NFL Films, Republic Records, Universal Records, Popsicle, and more. As co-founder of the award-winning creative agency Verse + Hook, he's been part of crafting compelling narratives for brands like Pepsi and Kingsford while also playing a role in bringing artists and musicians into advertising for brands such as Jeep, Bacardi, Paypal, NFL, and ESPN.

Jay Norman's journey is a testament to his commitment to creating meaningful connections between culture and emotion and his influential role in shaping the creative landscape.

02 let me introduce myself

Hi, I’m Jay.

Thank you for stopping by, and I can’t wait to get to know you. To start, I’ll tell you a little about myself.

I’ve spent most of my life helping create things that inspire action. To me, marketing is simple: Express your core beliefs filtered through your unique culture, delivering authentic value to others. In 15 years of dedicated experience in the industry, I've donned many hats – from being an advertising executive to a musician, a trusted consultant, a Fractional CMO, and an invested mentor and that has always remained true. I’ve committed my career to that expression of belief, converting beliefs into fandom and bridging fandom to culture.

Throughout my journey, I've been fortunate to craft extraordinary campaigns for a remarkable lineup of esteemed brands. Some of these brands, whose stories I've had the pleasure of shaping, include household names such as Spotify, Dodge, Fiat, Jeep, Country Crock, Bertolli, JBL, Harman Kardon, McDonald's, NFL, Republic Records, Universal Records, Popsicle, and more.

On a parallel path, I've explored my passion for music, signing with BMG Chrysalis and gaining a deep appreciation for the harmonious blend of art and commerce.

My unwavering commitment to the marketing world has led me to consult with businesses, where I help them connect authentically with their target audiences while propelling their growth.

03 Recognition
Awards & Recognition
The projects I've been able to work on, and the partnerships I've had the privilege to build, have earned me an array of prestigious awards along the way, including the illustrious Cannes Lions, Effies, Clios, and recognition in Ad Age's prestigious Creator 100.
2022 + 2024
widening my perspective
Beyond creating impactful campaigns, I've been a juror for prestigious industry awards such as the Webby's, the Shortys, and the ADDYs. These experiences have given me a unique perspective on the ever-evolving landscape of creativity in the digital age.

continuing to grow.

As an alumnus of the College for Creative Studies, I've nurtured my creative talents and continue to expand my horizons.

I've also pursued further education, obtaining valuable certifications from the Kellogg School of Management at Northwestern, equipping me with an even greater knowledge to deliver genuinely effective marketing strategies.

Beyond my professional pursuits, I cherish my role as a loving husband to LeAnn, whose unwavering support fuels my drive and inspires my creativity.

I'm excited to connect, collaborate, and share insights with you as we embark on this exhilarating marketing, creativity, and culture journey. Together, we can craft authentic brand stories that resonate deeply with audiences and drive tangible impact.

Let's connect the dots, create compelling narratives, and make meaningful connections through marketing. 

Best Regards,


Learn more about the type of work I do.