Making Sound Personal

Making Sound Personal

Making Sound Personal

The assignment
Tiny Band

The difference amazing audio can make

International product Launch and Campaign

For two years, I was at the helm of one of the largest and most loved audio brands in the world, JBL. The goal: build upon a legacy of incredible audio by displaying a culture of endless personalization. We all know superior sound can make incredible experiences feel otherworldly...or vice versa. This spot, hilariously playing on that dynamic shows what happens when you bite off a bit more than you can chew...or rather bark a bit louder than you can bite.

The assignment
Tiny Band

The difference amazing audio can make

International product Launch and Campaign

For two years, I was at the helm of one of the largest and most loved audio brands in the world, JBL. The goal: build upon a legacy of incredible audio by displaying a culture of endless personalization. We all know superior sound can make incredible experiences feel otherworldly...or vice versa. This spot, hilariously playing on that dynamic shows what happens when you bite off a bit more than you can chew...or rather bark a bit louder than you can bite.

The assignment
Tiny Band

The difference amazing audio can make

International product Launch and Campaign

For two years, I was at the helm of one of the largest and most loved audio brands in the world, JBL. The goal: build upon a legacy of incredible audio by displaying a culture of endless personalization. We all know superior sound can make incredible experiences feel otherworldly...or vice versa. This spot, hilariously playing on that dynamic shows what happens when you bite off a bit more than you can chew...or rather bark a bit louder than you can bite.

More JBL Projects

SEE THE WORK

REVITALIZE A CULTURE OF CRAZY

REVITALIZE A CULTURE OF CRAZY

REVITALIZE A CULTURE OF CRAZY

REVITALIZE A CULTURE OF CRAZY

MORE WORK

NEXT PROJECT

Spotify
OPERATION: RETURN TO COOL
SEE MORE

NEXT PROJECT

Spotify
OPERATION: RETURN TO COOL